Stacked banded agate slices in amber, stone and gold tones
Barfield Advisory

See what others overlook.

I have spent my career watching people throw valuable things away.

Food. Products. Inventory. And organisations, whose real strengths and opportunities go unrecognised while everyone focuses on what is missing.

The greatest value is often already there. It hasn’t been recognised yet. My work is helping leaders recognise it, then act with confidence.

Two decades building organisations across the commercial and social worlds, from SecondBite to Yume, Australia’s only surplus food marketplace, which has moved more than thirty seven million dollars of food that would otherwise have gone to waste.

Talk to Katy

A founder came to me asking for help to bridge an impending fundraising gap.

An hour with the Board revealed that fundraising wasn’t the immediate challenge. The organisational structure needed stronger foundations to support sustainable growth.

Sometimes the most important decision isn’t the one you thought you needed to make.

Who we work with

The people we work with are all trying to answer a version of the same question: is this organisation as strong as it looks, and how do we make it stronger?

Founders & CEOs
Sensing their organisation has more potential than it is realising.
Funders & philanthropists
Deciding where their support will create the greatest long-term impact.
Corporate partners
Wanting confidence that the organisations they back are well run and delivering real outcomes.
Government & grant-makers
Needing evidence that the organisations they fund can deliver what they promise.
Boards
Questioning whether the current strategy, or the current leadership, is enough.

In every case, the decision in front of them is rarely the whole picture. Our work is helping them see what is underneath it, and act with confidence.

What we do

How we help depends on the decision in front of you. Strategic Advisory for the decision that matters most right now. Interim Leadership when an organisation needs a steady hand through change. And Structured Assessment through our Organisational Capability Index (OCI), which measures organisational capability, and our Social Enterprise Opportunity Index (SEOI), which assesses the commercial potential of not-for-profit organisations - helping boards, funders and executive teams make confident, evidence-based decisions.

See what we do

How we work

Strength before deficit
We start with what an organisation already has, not what it lacks.
Reveal before recommend
We do not prescribe before we understand.
Capability before opportunity
An organisation should be ready to sustain something new before it pursues it.
Evidence before assertion
Every observation we make is grounded in evidence, giving you confidence in the decisions that follow.
We leave capability behind
Every engagement should strengthen your ability to thrive without us.
In their words

"What sets Katy apart is her judgement. She has an unusual ability to look beyond the presenting problem and identify the decision that actually needs to be made. More than once I've watched her reframe a conversation in a way that changed the direction of an organisation. She is remarkable."

Ian Carson AM, Co-founder, SecondBite; President, Victorian Arts Centre; Director, Camp Australia; Executive Chair, Tanarra Capital
Read what else clients say

Start with a conversation

Whether you're facing a complex challenge, a significant opportunity or a pivotal decision, the first step is gaining clarity. That's where we begin. One conversation, no obligation.

Talk to Katy
Founding CEO, SecondBite · Founder, Spade and Barrow · Founder and CEO, Yume Food Australia · Medal of the Order of Australia for service to business and the environment · AFR 100 Women of Influence